In this book, Berger reveals the secret science behind word-of-mouth and social transmission. He's studied why New York Times articles make the paper's own Most E-mailed List, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children.
Wharton marketing professor Jonah Berger has spent the last decade answering these questions. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral?
People don't listen to advertisements, they listen to their peers. What makes things popular? Why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral?
New York Times bestseller and named Best Marketing Book of 2014 by the American Marketing Association
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